Oct 19, 2015 — To appear in: Michael Baker (ed), The Marketing Book, Butterworth: Heinemann, ... Marketing strategy sometimes claims to provide an answer to one of the most ... category competition (Rungie 1998) and competition between audit ... has a positive and significant relationship (Baker 2008; Wensley 2012) .
Baker michael the strategic marketing plan audit 2008 pdf
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baker michael the strategic marketing plan audit 2008
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